Ģ��tv UX for Consumer Products & Electronics

The value of Ģ��tv UX

A compelling user experience can create significant competitive advantage and drive market success. Getting it right, however, can be a complex and challenging effort. The costs to bring a product to market are high. A mistake can have far-reaching consequences. Countless liability issues lie in wait. Safety and compliance are critical to reducing risk of injury to your customers and risk of legal exposure to you.

A scientific approach to UX

Ģ��tv UX offers sophisticated, rigorous research designed to address these issues head on. We rely on deep scientific expertise, trusted methodologies, and extensive capabilities to help give you a detailed understanding of how people perceive and interact with your products — not how you think they do or even how they say they do, but how they actually do.

Our highly credentialed scientists and researchers have unsurpassed UX expertise, with degrees in human factors, cognitive and perceptual psychology, ergonomics, computer vision, and other related areas. If your challenge requires domain-specific expertise, we can draw from our deep bench of experts with category-specific skills ranging from electrical engineering to computer science and biomechanics to mechanical engineering.

How we can help

With our unparalleled team of professionals, our broad and deep sector expertise, and our rigorous empirical research methodologies, we can help you protect your investments in your products and your brand. We can help you analyze how designs, interfaces, or entire user experiences can be bettered to improve safety, reduce failures, increase efficiency, satisfy regulatory requirements, boost customer satisfaction, and more.

Bottom line: we can help you make sound, data-driven design and development decisions, reduce time to market, increase the lifetime value of products, and reduce exposure to litigation and loss. Whether you're designing and manufacturing a new product; having regulatory compliance, warranty, or recall issues; or experiencing challenges with your facilities or concerns related to the health and safety of your customers or employees, Ģ��tv UX can help.

Ģ��tv UX

Our Consumer Products & Electronics Services

Usability Testing - Formative and Validation Studies

Hands typing on a keyboard while analyzing data on a computer screen. Ģ��tv helps enhance the platforms and systems that drive business.

Requirements Engineering

ELECTRICAL DEVICES & CONSUMER PRODUCTS [EECS]

Perceptual Psychological Research

Person walking on treadmill with white electronic leg braces attaching a waist, with monitoring screen in the foreground showing vital signs

Ergonomics Analyses

Contextual Inquiries & Field Studies

Testing and Evaluations-Ģ��tv UX-CSUR-Focus Group Labs

Surveys, User Interviews & Focus Groups

Proof-of-Concept & Product Viability Support

Hardware, Software & User Interface Consulting

A baby sleeping peacefully in a crib. Ģ��tv studies human factors to advance the safety and compliance of children's products.

Health & Safety Risk Assessments

Warnings & Instructions Comprehension & Compliance Testing

Our wide array of experts, multidisciplinary approach, extensive experience, and state-of-the-art research capabilities make us the ideal candidate for the most complex or challenging UX/UI projects.

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EXPLORE OUR INDUSTRY EXPERTISE

Automotive Products

Industrial & Manufacturing Equipment

Medical Devices

Specialized Facilities

Our industry-leading Centers for Scientific User Research (CSUR) feature compliant UX, A/B testing, and design lab suites with flexible setting capabilities to replicate your unique product environment. These facilities are paired with an unparalleled array of advanced UX research technologies and methods, including motion-capture and eye-tracking capabilities with millisecond and sub-millimeter accuracy, as well as bioelectric and psychophysiological sensing and biosignal processing, including electrocardiogram (EKG), electrodermal activity (EDA), and facial electromyography (fEMG).

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Seamless integration

Selected Additional Capabilities

The product or process journey for Ģ��tv UX clients is often unique and multifaceted, extending to questions or challenges that fall beyond scientific user research. Our clients not only benefit from our unsurpassed UX expertise but can seamlessly draw upon Ģ��tv's more than 90 engineering and scientific disciplines for comprehensive, end-to-end support.