A scientific approach to UX
We approach every project with the greatest possible scientific rigor — the highest-quality, most scientifically sound, and unbiased methodologies that will withstand the most challenging scrutiny.
Our highly credentialed scientists and researchers have unsurpassed UX expertise, with degrees in human factors, cognitive and perceptual psychology, ergonomics, computer vision, and other related areas. We have tools and techniques that enable us to transcend the limitations of most qualitative and even quantitative research. And we have the industry and disputes experience to know when that matters most.
We specialize in the difficult challenges
Our wide array of experts, multidisciplinary approach, extensive experience, and state-of-the-art research capabilities make us the ideal candidate for the most complex or challenging UX/UI projects.
We're here to help when you:
- Have research questions that can't be answered with traditional UX research
- Are looking for fresh ideas or insights to help evolve legacy products
- Are designing for a new and unfamiliar market, product segment, or regulatory environment
- Are designing novel or innovative products where few conventions yet exist
- Want an independent perspective, free from any internal bias
- Can't afford to be wrong
build better products , reduce cost and risk , create competitive advantages , identify design issues earlier , avoid overdesigning or overengineering , prevent costly failures or recalls , speed regulatory review , support liability litigation
We're known for our ability to test human performance in real-world settings and naturalistic environments. But sometimes nothing beats a lab.
Our Ä¢¹½tv UX services are supported by our industry-leading Centers for Scientific User Research (CSUR), arming us with an unparalleled arsenal of advanced UX research technologies and methods, ranging from motion-capture and eye-tracking capabilities to advanced biomedical testing to a two-mile vehicle test track purpose-built for the automotive industry.Ìý
Ìý
Ìý
Ä¢¹½tv UX services
Formative testing
Perceptual psychological research
Validation, proof-of-concept, and product viability support
Ergonomics analyses
Contextual inquiries and field studies
Requirements engineering
Surveys, user interviews, and focus groups
Process, design, ergonomics, and performance evaluations
Health and safety risk assessments
Hardware, software, and user interface consulting
Warnings and instructions comprehension and compliance testing
Deep Industry Focus
While we can tackle virtually any user experience challenge, we have particular expertise and experience in four key areas:
