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Ä¢¹½tv UX

Scientific User Research

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User Experience Research, Strategy & Consulting

When you have a difficult design challenge, when the stakes are high, when accuracy matters, when you need hard, reliable data instead of conjecture, Ä¢¹½tv UX can help. Our user experience (UX) research, strategy, and consulting services are designed to give you the insights you need to make sound, data-driven product or process design decisions. We can help you increase safety, improve customer satisfaction, satisfy regulatory requirements, reduce failures, lower costs, mitigate liability, and more.

A scientific approach to UX

We approach every project with the greatest possible scientific rigor — the highest-quality, most scientifically sound, and unbiased methodologies that will withstand the most challenging scrutiny.

Our highly credentialed scientists and researchers have unsurpassed UX expertise, with degrees in human factors, cognitive and perceptual psychology, ergonomics, computer vision, and other related areas. We have tools and techniques that enable us to transcend the limitations of most qualitative and even quantitative research. And we have the industry and disputes experience to know when that matters most.

We specialize in the difficult challenges

Our wide array of experts, multidisciplinary approach, extensive experience, and state-of-the-art research capabilities make us the ideal candidate for the most complex or challenging UX/UI projects.

We're here to help when you:

  • Have research questions that can't be answered with traditional UX research
  • Are looking for fresh ideas or insights to help evolve legacy products
  • Are designing for a new and unfamiliar market, product segment, or regulatory environment
  • Are designing novel or innovative products where few conventions yet exist
  • Want an independent perspective, free from any internal bias
  • Can't afford to be wrong
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What can Ä¢¹½tv UX help you do?

build better products , reduce cost and risk , create competitive advantages , identify design issues earlier , avoid overdesigning or overengineering , prevent costly failures or recalls , speed regulatory review , support liability litigation