How does biosignal data and research provide deep UX insights?
Ä¢¹½tv's human factors scientists integrate psychophysiology, eye-tracking, and video-capture technologies with data analysis algorithms to extract relevant data related to user experience across diverse demographics and in various conditions.
Ä¢¹½tv's evaluations include detailing participants' emotional and physical responses to different media and monitoring physical and mental states of vehicle operators and passengers. We assess cardiac activity such as heart rate and heart rate variability (electrocardiogram), galvanic skin response (electrodermal activity), and facial electromyography (fEMG).
Ä¢¹½tv's biosignal data research is particularly valuable for clients working in advertising, gaming, movie-video streaming, and social media content, as well as the emerging field of autonomous, self-driving vehicles.
Services
For 50+ years, we’ve thrived on solving unstructured problems that require bespoke solutions. Some of our services include:
• Extracting relevant metrics rapidly and efficiently, correlating them with user experience
• Evaluating media content using biosignals and eye movements
• Using biosignals to monitor driver and passenger states
• Monitoring driver mental workloads and passengers for the potential onset of sickness and passenger comfort
Our Capabilities Are Unparalleled
With expertise in over 90 disciplines and hundreds of capabilities, tools, and methodologies — we get to the root of even the most complex challenges and give you the objective answers you need.
Accident Investigation & Reconstruction: Human Factors
Multidisciplinary accident reconstruction to identify root causes, reduce risk, and improve safety.
Improve User Research & Testing
Human factors investigations for data-driven product and process design decisions.
Occupational & Process Safety
Expert consulting support for mitigating human behavior-related work and process safety risks.
Product Design & Safety
Human factors and risk analyses to help clients improve designs for a range of products.
Centers for Scientific User Research (CSUR)
Pioneering scientific user experience research across the full lifecycle of consumer, industrial, automotive, and medical device products.
Experts
Our global and comprehensive expertise across industries gives us a deep understanding of current challenges, best industry practices, and the implications of emerging technologies.
