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Dr. Cotter is a sensory scientist with a background in leveraging consumer responses to aid in product development decisions. She possesses expertise in chemosensory perception, sensory-driven consumer product innovation, and applying mixed-method approaches to uncover nuanced insights into human behavior and sensory experiences. 

Much of Dr. Cotter's work integrates the dynamic relationship between sensory perception, human factors, and the impact on consumer experiences. Her qualitative expertise enables her to deeply explore consumer narratives and preferences, providing a comprehensive understanding of products and broader use constructs. 

Dr. Cotter works with clients in industry, trade associations, insurance and law firms to understand and utilize human perception (e.g., olfactory, visual, tactile) to support science-driven claim language and regulatory analysis. Her work also extends to novel applications of implicit (e.g. biometric signal capture) and explicit (e.g. surveys, descriptive analysis) measurement and evaluation to quantify unique elements of consumer decision-making in virtual/mixed/augmented reality, and luxury service environments. 

Prior to joining Ä¢¹½tv, Dr. Cotter completed her Ph.D. at The Ohio State University, where she studied Food Science and Technology with focus on sensory science, and consumer decision-making and engagement with products and services when faced with controlled biases.