What's the secret sauce for better design? Better UX research.
Ä¢¹½tv's research ranges throughout the product lifecycle — from supporting ideation with focus groups and market gap analysis to supporting design and testing with participatory design, risk analysis, and usability testing, to product review and iteration with benchmark testing and failure analysis. Tests for health and safety, usability, and warnings and label comprehension offer important insights that inform product development. User research and testing plays a critical role in user experience, helping manufacturers design safer, better, more user-friendly products.
Ä¢¹½tv's Human Factors scientists and engineers perform quantitative and qualitative analyses designed to measure how human factors affect usability and health and safety of a wide variety of products. Our researchers put home appliances, electronics, medical devices, and vehicles through extensive tests to gauge how they function and how users interact with them.
Ä¢¹½tv's CSUR labs include state-of-the-art A/V technology and versatile spaces for customized testing to meet specific business needs. The upshot: our multidisciplinary teams of scientists and engineers solve your most formidable challenges when it comes to understanding your users.
Capabilities and Services
Manufacturers across a wide range of industries recognize the value of better user research and testing at every stage of the product development lifecycle, and Ä¢¹½tv provides extensive capabilities and services for your most formidable challenges.
Our Capabilities Are Unparalleled
With expertise in over 90 disciplines and hundreds of capabilities, tools, and methodologies — we get to the root of even the most complex challenges and give you the objective answers you need.
Accident Investigation & Reconstruction: Human Factors
Multidisciplinary accident reconstruction to identify root causes, reduce risk, and improve safety.
Occupational & Process Safety
Expert consulting support for mitigating human behavior-related work and process safety risks.
Product Design & Safety
Human factors and risk analyses to help clients improve designs for a range of products.
Centers for Scientific User Research (CSUR)
Pioneering scientific user experience research across the full lifecycle of consumer, industrial, automotive, and medical device products.
